One attraction that will be impossible to miss is the spectacular Chery hot air balloon. Fresh from its appearance at the Bristol International Balloon Fiesta, this towering festival landmark will serve as a striking backdrop for photos throughout the weekend. Positioned alongside the bold and stylish TIGGO 4 and flagship TIGGO 9 models, it creates the perfect spot for visitors to capture and share their CarFest memories.

Be sure to snap a selfie, gather your friends and family, and post your picture using the hashtag #CHERYONTOP. Not only will you be sharing your festival experience with the wider CarFest community, but you could also find your photo featured on Chery’s official website and social media.

As the Official Automotive Partner of both AFC Bournemouth and Soccer Aid 2026, Chery is bringing the spirit of football to KidsFest and giving visitors the chance to show off their skills in a fun and interactive challenge. Whether you’re an aspiring football star or simply looking to enjoy some friendly competition with family and friends, there’s plenty of action waiting for you.

Step up to the Chery Penalty Shootout, an exciting, fast-paced giant football game where players can test their accuracy and composure under pressure… With live commentary from Chery’s energetic MC adding to the atmosphere, every penalty will feel like a cup-final moment. After a quick team talk, take your place on the spot, aim for glory and score goals for the chance to win fantastic prizes. Don’t forget to celebrate your success with a photo alongside the official AFC Bournemouth team car, creating the perfect souvenir from your day at CarFest.

August 2026 marks a special milestone for Chery in the UK, celebrating one year since the brand’s arrival in the market. To mark the occasion, Chery UK’s Official Stand in the Michelin Protyre Motorsport Paddock, will be hosting a weekend-long celebration at CarFest 2026, inviting visitors to discover the latest vehicles, enjoy live entertainment and share in the brand’s growing success.

Located in the heart of the festival, the Chery Stand will be buzzing with activity throughout the weekend. A live DJ will be on hand to provide the soundtrack to the celebrations, creating the perfect atmosphere for visitors to relax and enjoy everything the stand has to offer. Whether you’re stopping by for a few minutes or making Chery part of your day at CarFest, there’s always something happening.

Underlining Chery’s ‘Find Your Happy’ philosophy, it’s also home to the brand’s interactive Happy Place Wall. Festival-goers are invited to stop by and share what makes them happy, adding their own messages, memories and moments to a display that will grow throughout the weekend.

Keep an eye out for special appearances, giveaways and surprise moments across the weekend as Chery celebrates its first anniversary in style. Whether you’re dancing to the DJ, discovering the latest SUVs, sharing your happy place or taking a test drive, make sure Chery is on your CarFest 2026 itinerary.

For visitors looking to experience Chery’s models beyond the display stand, the brand’s full range will also be available in the CarFest test drive area. From the agile and compact TIGGO 4 to the range-topping TIGGO 9, guests can get behind the wheel and experience the comfort and technology of Chery’s latest models for themselves.

With six vehicles available to drive across the weekend, places are expected to be popular, so be sure to visit the Chery stand early to book your test drive and secure your chance to experience the Chery range firsthand.