Hundreds of participants decked out in the quirkiest, most imaginative costumes, dashing through a lively course on The Kwik Fit-Michelin Track, while cheering crowds encourage every step. Whether you’re a seasoned runner or just looking for a good time, The Festival Dash is the perfect way to kick off your Sunday morning and an opportunity to showcase your fancy dress flair.
This year, we’re partnering with Nissan again for The Festival Dash, as they promote the work of the Nissan Possibilities Project, which is built on the core belief of making excitement possible and accessible for all.
Nissan and the Possibilities Project will be bringing their ambassador and marathon world record holder Richard Whitehead MBE to help Chris kickstart The Festival Dash and encourage visitors with physical mobility impairments to join in the run and prove that anything is possible! You can run, shuffle, walk, wheel or even be pushed around the track… everyone is welcome to join in the fun!
Nissan will be showcasing the work of the Possibilities Project and their commitment to Diversity & Inclusivity at CarFest and encouraging as many people as possible regardless of abilityto join the run. Meet them at The Festival Dash Registration Point to learn more about the amazing work of The Nissan Possibilities Project.
But that’s not all! By participating in The Festival Dash, you’ll also be supporting our wonderful charity partners as each entry is based on donations. Every step you take helps raise crucial funds for causes that make a real difference in supporting their missions.
So, what are you waiting for? Start digging through your fancy dress box (or get that sewing kit out!) and put together the most spectacular outfit you can imagine. Rope in your friends, family, or running partners and start limbering up for the big day. Whether you come as a superhero, a mythical creature, or something out of this world, we can’t wait to see your creativity on full display.
And the best part? Everyone who crosses the finish line will receive a shiny medal to commemorate their fantastic achievement!
The Festival Dash powered by Nissan takes place on Sunday 25th August at 10am. To join the Festival Dash, make sure you have a valid ticket to CarFest presented by bp pulse 2024, and add a Festival Dash donation to your booking. Please note that you need 1x Festival Dash donation per entrant.
Working with charities the Richard Whitehead Foundation and Sported UK, Nissan is helping people with disabilities become more mobile and benefit from the power of sport. Projects we support include the provision of running prosthetics (and other mobility equipment) and providing specially trained support runners for those wanting to participate in running events.
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Richard Whitehead is a four-time World Champion and a double Paralympic Gold Medallist in the 200m (London 2012 and Rio 2016) and Silver medallist in Tokyo 2020. He is a renowned marathon runner completing 40 Marathons in 40 days for charity in 2013 and this year completed his World Marathon Majors Six Star medal at the Tokyo Marathon, and broke the Guinness World Record for the fastest marathon by a double leg amputee in 2hrs 42mins at London Marathon.
In October 2024 he is aiming to achieve an even faster time of 2hrs 35 mins at the Chicago Marathon. In 2022 he took part in Celebrity Hunted with fellow athlete Iwan Thomas and will be presenting coverage for BBC 5 Live at the Paris Paralympic Games.
As part of his legacy as a humanitarian, Richard has established the Richard Whitehead Foundation charity which supports disabled people to achieve their ambitions through sport.
Adele Roberts is an award-winning DJ, Broadcaster, Author and TV personality.
Diagnosed with stage two bowel cancer in October 2021, Adele is passionate about raising ostomy visibility and bowel cancer awareness. Adele now lives with a stoma - who she affectionately refers to as ‘Audrey’.
She has also appeared on national television screens, in 2022 she took part in the Great British Bake Off for Stand Up To Cancer and most recently she took part in ITV’s ‘most dangerous show on TV’ - Dancing on Ice 2024 - as the first contestant with an ileostomy, reaching the final as the last remaining female contestant.
A keen runner, she completed the London marathon in 2017, 2018 and 2023 and holds the Guinness World Record as the fastest marathon with an ileostomy (female) and was awarded the Spirit of London Marathon in 2024.
Nissan is a Japanese multinational automobile manufacturer founded in 1933. Nissan is passionate about creating innovative technologies and products based on the spirit of “Dare to do what others don’t”. Nissan’s UK Sunderland plant has been manufacturing cars since 1986 and produces vehicles including the Nissan LEAF, Juke, and Qashqai. Qashqai and Juke both feature in the UK’s top 10 best-selling cars of 2023, in 2nd and 8th positions respectively.
