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We are delighted to announce that Asda will be joining the CarFest family as our ingredient partner for the festival. As well as providing the core ingredients for the delicious dishes being created by our celebrity chefs, the team from Asda will also be putting their quality to the test and will be asking you to be the judges as they go up against luxury brands in a taste test.
You may have seen the recent TV ads that show the Asda Taste Teams pitting their products against luxury retailers, challenging real experts to take part in blind taste tests. The campaign shows consumers trying to taste the difference between Asda products and luxury brands such as Harrods, Selfridges and Fortnum & Mason amongst others... and you may have even heard Chris and Vassos stepping up to the challenge recently too!
And now... The Asda Taste Team are getting ready to challenge CarFesters too... so keep an eye out for the Asda van in FoodFest and see how your palette fares!
